The Outfluencer

The Outfluencer

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London, beauty recommendations and a BIG question for you

Aisling M Keenan's avatar
Aisling M Keenan
May 12, 2025
∙ Paid

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**Started this last Thursday, I’m no longer in or around London, not that it matters much!**

I woke myself up with the sound of my own snores on the airplane to London this morning. I’m sure the man sitting next to me was absolutely enamoured by the whole thing. Before I boarded, I gave the lady in WH Smith a jump-scare with my exhausted 4am face – a major lack of makeup or will to live. Can you tell early mornings don’t suit me?

I was just over for the day to see my UK-based colleagues and catch up in person with them, and now I’m in the airport en route home after a very sweaty commute back from Covent Garden to Paddington to Heathrow T2 and lastly, to YO! Sushi, which is the glamorous location from which I now write. I’m having katsu and some duck sushi.


Here are a selection of thoughts I have about London, just before I launch into the crux of this post, which is the ostensibly dull beauty products I’ve bought recently, and whether I like them or hate them or will buy them again.

LONDON THOUGHTS

  • For most of the year, the weather doesn’t change much, it just expresses different shades of grey

  • The Tube is a magical place where personal space goes to die

  • Your average person’s money doesn’t get you far: £5 gets you a bang average coffee, a glare from the barista and a reminder you can’t afford to live here

  • IF the day ever comes when I become a millionaire, London will be my playground. London, if you are wealthy, is one of the best places on earth (I would imagine)

  • THERE IS SO MUCH MONEY HERE

  • No one cares what you wear, there’s always someone dressed better, worse, differently, weirder, smarter, more casual… Dressing is wild and brilliant and individualistic here

  • In spite of there being bajillions of places to eat, to get lunch etc, there still manages to be queues everywhere (decent) from 12.30 until 2.30 daily

  • London would be a much more pleasant place if there were two separate Heathrow Airports: One for people using it for work purposes, and one for those on a calm, unhurried holiday jaunt

  • THERE REALLY IS SO MUCH MONEY HERE

  • When you’re on the tube in summer time and there’s a bead of sweat rolling down your back and you can’t do anything about it, you just have to accept a wet back and get on with your day


THE BEAUTY BIT

Every time I go to Boots, I buy relatively dull essentials like deodorant, dry shampoo and sometimes if I’m feeling fruity, I’ll get a new cosmetic product. I did so recently – I needed a new brow fixer and couldn’t wait the day or two it takes for Brow Aid’s BrowTox to arrive. I picked up one by Revolution Beauty called Laminate Brow Fixer, it was about €7 as far as I remember. It was… insipid. It didn’t dispense enough product onto the spoolie applicator, nor did it provide any discernible hold. Spoiler alert: I ended up waiting for BrowTox anyway, because it’s simply superior to anything I found in Boots.

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