This is so interesting! I work in compliance in financial services and when the Central Bank wants to bring out new guidance they publish a consultation paper which industry and other stakeholders can respond to. Not all concerns will be addressed or changed but there is a forum there for people to provide their views and it does lead to change. Something like that could have gone a long way here
I have to say, respectfully, I disagree. Are there a circle of Irish influencers around a certain age who all seem to genuinely be trying their best to be transparent? Sure. But there’s a whole world of influencing outside of that where people are absolutely conning their followers. And not even intentionally, but I think people with any kind of ‘presence’ who, even occasionally, have access to free stuff, have totally forgotten that the average person in this country has major financial struggles that don’t *ever* include a package of free bits through the door, or a fancy press lunch from time to time. So they claim “oh I’ve worked with this brand previously but it’s not an ad, I just genuinely love this and I paid for it with my own money” but like, of course! I would also absolutely love a company who had previously given me freebies, or provided an excellent service (because they knew the service was for an ad) 😂 even the loveliest, most genuine influencers seem to have forgotten how priming and bias works.
That's true, there's a huge blind spot when it comes to priming and bias, definitely. And I agree, there are plenty of influencers trying to be deceptive – but I genuinely don't think the blanket rules are fit for purpose based on that very fact, it STILL goes on, people are still being conned, influencers are still able to feign ignorance and know that no matter what they do, the worst that the ASAI can do is put their name in a bulletin. I HATE when people are deceptive and I see it all the time (even from lovely influencers!) but I think in the rush to stop the deceit, the ASAI didn't quite hit the nail on the head. Thank you as always for your thoughts love x
It’s such a messy can of worms, isn’t it? I totally hear you regarding the failure of the ASAI to adequately or appropriately regulate the field. I suppose I err on the side of appreciating over disclosure rather than under, but certainly the current setup isn’t working.
I probably would favour over-disclosure rather than under-disclosure too, but there are so many cases where there's really unnecessary disclosure happening, which I think leads to #ad fatigue, which leads to content being missed or lost based on someone having to post #ad every second story... There are so many layers (none of which the ASAI seem to have examined, lol) x
This is so interesting! I work in compliance in financial services and when the Central Bank wants to bring out new guidance they publish a consultation paper which industry and other stakeholders can respond to. Not all concerns will be addressed or changed but there is a forum there for people to provide their views and it does lead to change. Something like that could have gone a long way here
Agree! I think that's what might've been missing – it just feels like a rush job!
I have to say, respectfully, I disagree. Are there a circle of Irish influencers around a certain age who all seem to genuinely be trying their best to be transparent? Sure. But there’s a whole world of influencing outside of that where people are absolutely conning their followers. And not even intentionally, but I think people with any kind of ‘presence’ who, even occasionally, have access to free stuff, have totally forgotten that the average person in this country has major financial struggles that don’t *ever* include a package of free bits through the door, or a fancy press lunch from time to time. So they claim “oh I’ve worked with this brand previously but it’s not an ad, I just genuinely love this and I paid for it with my own money” but like, of course! I would also absolutely love a company who had previously given me freebies, or provided an excellent service (because they knew the service was for an ad) 😂 even the loveliest, most genuine influencers seem to have forgotten how priming and bias works.
That's true, there's a huge blind spot when it comes to priming and bias, definitely. And I agree, there are plenty of influencers trying to be deceptive – but I genuinely don't think the blanket rules are fit for purpose based on that very fact, it STILL goes on, people are still being conned, influencers are still able to feign ignorance and know that no matter what they do, the worst that the ASAI can do is put their name in a bulletin. I HATE when people are deceptive and I see it all the time (even from lovely influencers!) but I think in the rush to stop the deceit, the ASAI didn't quite hit the nail on the head. Thank you as always for your thoughts love x
It’s such a messy can of worms, isn’t it? I totally hear you regarding the failure of the ASAI to adequately or appropriately regulate the field. I suppose I err on the side of appreciating over disclosure rather than under, but certainly the current setup isn’t working.
I probably would favour over-disclosure rather than under-disclosure too, but there are so many cases where there's really unnecessary disclosure happening, which I think leads to #ad fatigue, which leads to content being missed or lost based on someone having to post #ad every second story... There are so many layers (none of which the ASAI seem to have examined, lol) x